Samsung Freshmax

Executive Intent

Feature-enhancement for DC refrigerators for India market

User Need

Voice of customers suggested more storage area needed for vegetables other than the vegetable crisper provided. Also during summers people store a lot of 2L water bottles.

Design Concept

This strong insight motivated us to create freshmax compartment. In summers, users can fill it up with 3 x 2L water bottles. In winter, it can filled up with vegetables. The hooks at the back help to hang carry bags which is a unique India habit.