Samsung Airdresser 1st Gen | UXD

Executive Intent

Envision a product which can disrupt the clothing care experience for premium user segments in India. Strengthen the image of Samsung as a premium brand in India

Strongest Insight

There is no product or service which can deliver fit-to-wear clothes for the premium segment in impromptu situations within an hour.

Design Concept

An intelligent appliance which can facilitate fit-to-wear customized garment care by removing dirt, sanitizing and deodorizing garments for the busy social influencer for impromptu social/outdoor events.

When the door is open, the AirDresser doubles up as a dehumidifier to help remove moisture from the air. The picture-frame-like front side of the product works to accentuate as a built-in or freestanding unit and adds to its elegance. Furthermore, the front side highlighted with a pinstripe pattern and color gradation serves not only as a full-length mirror but also enlarges and brightens the space and adds a touch of glamor.