Role : Design Lead
Launch : 2022
Whirlpool Bangladesh Refrigerator Range
Executive Intent
Joint venture between Whirlpool Corporation & Transcom led to start of new project scope for Bangladesh market.
Unique Format
50 - 50 ratio of freezer and refrigerator section which is completely unique for the Whirlpool world but indigenous to Bangladesh market. Reason : Bangladesh is a heavy meat-consumption country
Design Concept
This observation led us to envision an AC with changeable fascia. The interesting part ? Users can buy these fascia panels at a minimal cost from the company website and change the panels themselves. The organisational benefit is that this strategy helped to generate post-purchase business as well.
