Whirlpool Bangladesh Refrigerator Range

Executive Intent

Joint venture between Whirlpool Corporation & Transcom led to start of new project scope for Bangladesh market.

Unique Format

Market Landscape study revealed the market is filled with glass Door Refs with 50 - 50 ratio of freezer and refrigerator section which is completely unique for the Whirlpool world but indigenous to Bangladesh market. Reason : Bangladesh is a heavy meat-consumption country and needs high freezer requirement.