Whirlpool IM-PRO direct cool ref

Executive Intent

In order to gain market share in high volume 200L & 215L market, invest in new energy rating-ready cost efficient refrigerators and gain market leadership.

Design Brief

Envision the new DC refrigerator lineup across 200L, 215L, 240L & 260L in terms of aesthetics, game-changing and plug-in auto-defrost feature from Vitamagic Range

Design Concept

Voice of Trade & Voice of Customers led me to design a refrigerator with a curved door with curved crown top and bar handle for maximum shop floor impact. For interiors, industry-first touch interface for auto-defrost integrated freezer controls helped to plugin unique usp in the market & increased tech quotient of the product.