Lloyd Elante Pluss twintub washer 10/12/14kg

Executive Intent

Envision a product which can disrupt the clothing care experience for premium user segments in India. Strengthen the image of Lloyd as a premium brand in India for semi-automatic washing machine

Strongest Insight

All the washing machine have single part lid which is flimsy and does not give the perception of sturdiness

Design Concept

Double-part lid construction with automotive dashboard type styling worked well for the mass India market. Bigger corner radius than competition made the machine look warm and approachable on the shop floor. Vibrant colors helped in creating wide range of CMF based SKUs targeting wider user segment and increasing market penetration till the bottom of the pyramid.