Role : Lead Designer, Team : Me + 3 designers
Launch : March 2024
Context & Insights
Through Pan-India Usage & Attribute Research & Competition Benchmarking we concluded that there is an absence of a split AC in the market which :
Reflects the lifestyle & home décor of the premium segment in India
B. Offers experiences beyond traditional cooling for the urban Indian consumers
C. Looks and feels fundamentally different than competition not just in Indian market but also globally
Scope & Intent
To establish product leadership in the market, together with business and engineering teams we formulated the design strategy that :
We needed to go beyond cooling and innovate on the 360 air-care experience for the evolving India market with features like :
• Cooling optimization
• Air Quality Enhancement
• Voice & app controls
• AI automation using Advanced sensors
• Diagnostics & resolution
• Energy management
• Ambience enhancement
B. A product which is disruptive on the feature front in the AC market landscape, also needs an impactful and dominant presence in the entire AC market to improve brand imagery and establish market leadership
Design Concept
A unique pill-shaped form which can bring a disruption in the Indian market. Although being a unique form the front fascia has been kept simple and iconic. Luxurious finishes inspired from Indian popular home-decor trends will help users to have pride
Challenges
Convincing Leadership to invest in such a disruptive product.
Realizing this concept into a fully-functional product.
Inspiration
