Role : Design Management
Launch : 2022
Lloyd Entry-Level Top Load Washer
Executive Intent
Create a top fascia strategy on Novante Platform for the entry segment. It should have a glass lid and should look dominant on the shop floor. It needs to have front control panel which is more cost-effective than back panel.
Voice of Dealers
Larger the glass lid, larger is the capacity perception.
Larger the D-opening area, better it is for ingress-egress of clothes
Design Concept
Clean aesthetics, largest glass top lid, tilting ergonomic control panel, stylized asymmetrically placed pocket handle for a unique look, celebrated chrome-lined lid trim, consumer facing unique detergent pocket.
