Lloyd Novante Top Load Washer 8.0/8.5/9kg

Executive Intent

Envision the Top Load with back panel for Lloyd. Investment of 1st new indigeneous top load demanded a complete new ID along with winning features for the India market.

Trade Insights

Back Panel Washer considered more premium

Larger the glass area, higher is the capacity perception

Chrome is still considered premium

People store Washing machine outdoors/balconies/utilities so machine should be robust and accomodate wear and tear

Design

Externals : Local Indian design agency

Internals : In-house team