Role : Design Lead
Launch : 2022
Whirlpool Glass Door DC Ref
Executive Intent
Popularity of Glass Door refrigerator in Whirlpool Frost-free category demanded cascading of glass door refrigerator series for India market for the mono-door Direct Cool refrigerator .
Local Adaptation of Design / Design Concept
Our Whirlpool Global Visual Brand Language guidelines demanded translation of the same for the DC ref as well
Challenges faced
Integrating lock in the Glass Door refrigerator and weight balacing of heavy glass door on the same current hinge used in SS doors