Role : Designer, Team : Me + 1 designer
Launch : 2020
Context
Through Pan-India Usage & Attribute Research & Competition Benchmarking we concluded that there is an absence of a split AC in the market which :
Reflects the lifestyle & home décor of the premium segment in India
B. Offers experiences beyond traditional cooling for the urban Indian consumers
C. Looks and feels fundamentally different than competition not just in Indian market but also globally
Scope
To establish product leadership in the market, together with business and engineering teams we formulated the design strategy that :
We needed to go beyond cooling and innovate on the 360 air-care experience for the evolving India market with features like :
• Cooling optimization
• Air Quality Enhancement
• Voice & app controls
• AI automation using Advanced sensors
• Diagnostics & resolution
• Energy management
• Ambience enhancement
B. A product which is disruptive on the feature front in the AC market landscape, also needs an impactful and dominant presence in the entire AC market to improve brand imagery and establish market leadership
Design Concept
The machine is meticulously designed to whisper in hushed tones, drawing one in with its subtle allure. As the fascia glides upward, unveiling the full extent of its technical brilliance with the display panel, sensorial lights awaken, casting a mesmerizing glow . Inspired by fluted glass panels from architectural panels, lighting solutions, glassware & premium perfumes, every detail of this unfolding spectacle is crafted to ignite curiosity and evoke a sense of wonder, leaving users captivated with its elegance.
Challenges
Lighting implementation of the desired quality, smooth sliding up of the fascia, local supplier development & craftsmanship
